Good to Great
Improve your performance from average to extraordinary.
Author(s): Jim Collins
Publisher: Harper Business
Date of publication: 2001
Manageris opinion
Can a good company become a great company? In ""Built to Last"", Jim Collins characterized companies that performed spectacularly well from the very start. ""Good to Great"" shows that a merely good company can indeed become great - and describes the features that characterize the companies who achieved that feat.