Covert Persuasion
A range of techniques to win the trust of others.
Author(s): Kevin Hogan, James Speakman
Publisher: Wiley
Date of publication: 2006
Manageris opinion
Written by two specialists in body language and how the latter influences people, this book offers a range of persuasion techniques and strategies that are as powerful as they are surreptitious. Based on an analysis of psychological decision-making mechanisms, it offers many “tricks” to win the trust of others, often in a sales context, but which can easily be transposed to any persuasion situation.