Co-opetition
Making the most of the main teachings of game theory applied to corporate strategy
Author(s): Adam M. Brandenburger, Barry J. Nalebuff
Publisher: Doubleday Currency
Date of publication: 1996
Manageris opinion
This book describes the main teachings of game theory applied to corporate strategy. In particular, four key drivers can be used to influence a situation in a desired direction:
- Bring in new players
-Change the rules of the game
-Play on perceptions
-Capitalize on the links connecting different markets