Profiting from Uncertainty
Using scenarios as a foundation for your strategic choices.
Author(s): Paul J. H. Schoemaker
Publisher: The Free Press
Date of publication: 2002
Manageris opinion
Many managers admit that they are daunted by the task of building a strategy that takes account of uncertainty. Traditional decision-making support tools reach their limits in such an unpredictable environment.
""Profiting from Uncertainty"" shows managers how to use scenario planning to avert common traps and capitalize on the inherent opportunities of uncertainty. The author goes into great detail in describing how to use this approach to build a strategy that will help cope with the stakes of uncertainty.
See also
Preparing for an uncertain future
In times of turmoil and strong uncertainty, how can you manage beyond simply coping with the situation? One solution consists in accepting the inevitable nature of uncertainty: the challenge comes not in minimizing it, but in managing it.