Why Big Data Needs Thick Data

An article that underlines the complementarity between Big Data and Thick Data— the qualitative data obtained from detailed observation—to shed light on the meaning of behaviors and reduce strategic blind spots.

Author(s): Tricia Wang

Publisher: Medium

Date of publication: 2016

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The ethnographer’s eye

Numerical data alone is insufficient to grasp the whole reality on the ground. How can the ethnologist's perspective help executives, through a better understanding of how teams work, to succeed in bringing about change?

350a – Synopsis (8 p.) Change Management

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