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The two most important things in any company do not appear in its balance sheet: its reputation and its people.Henry Ford

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What’s the Value of a Like?

Make your presence on social networks profitable.

Author(s): Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz

Publisher: Harvard Business Review

Date of publication: 2017

Read this article on the publisher's website [Harvard Business Review]

80% of Fortune 500 companies are active on Facebook. More and more brands communicate on Twitter, Instagram and YouTube, with a strategy to secure as many followers as possible. But what is their return on investment? Collecting “Likes” is not sufficient. This article provides concrete indications to really take advantage of social networks for brand valuation.

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