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The two most important things in any company do not appear in its balance sheet: its reputation and its people.Henry Ford

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The Truth About Behavioral Change

How change spreads from person to person: an analysis of the networking logics that underline any transformation initiative.

Author(s): Damon Centola

Publisher: MIT Sloan Management Review

Date of publication: 2018

Read this article on the publisher's website [MIT Sloan]


This article is one of the sources used in Manageris’ synopses: