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If you treat an individual as he is, he will stay as he is; but if you treat him as if he were what he ought to be and could be, he will become what he ought to be and could be.Goethe

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The Real Power of Real Options

How to maximize a project's value through real option tools.

Publisher: McKinsey Quarterly

Date of publication: 2000

See this article on the publisher’s site [McKinsey&Company]


This article is one of the sources used in Manageris’ synopses: