Steve Jobs and Management by Meaning

This article decodes the approach implemented by Steve Jobs for injecting meaning into Apple’s mission.

Author(s): Roberto Verganti

Publisher: Harvard Business Review

Date of publication: 2011

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Addressing the quest for meaning

The issue of meaningfulness has today become a determinant in the life of business organizations. How can we identify our purpose and that of our companies—and transform this into an individual and collective performance engine?

271b – Synopsis (8p.) Motivation

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