Rethinking the Product Launch

How to improve your customer value proposition

Author(s): Max Cuellar, Leslie Moeller, Heberto Molina

Publisher: Strategy+Business

Date of publication: 2012

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Strengthen the appeal of your new products

Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?

217a – Synopsis (8p.) Offering

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