Innovation of Working Style Through Business Ethnography and Organizational Monitor

A research article that outlines the “Business Ethnography” approach formalized at Fujitsu.

Author(s): Koji Kishimoto, Maki Terasawa, Sadayo Hirata

Publisher: Fujitsu Scientific & Technical Journal

Date of publication: 2010

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The ethnographer’s eye

Numerical data alone is insufficient to grasp the whole reality on the ground. How can the ethnologist's perspective help executives, through a better understanding of how teams work, to succeed in bringing about change?

350a – Synopsis (8 p.) Change Management

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