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Getting more from call centers

Getting more from call centers

Turn your call centers into a real growth driver.

Publisher: McKinsey Quarterly, avril 2005

Date of publication: 2005

See this article on the publisher’s site [McKinsey&Company]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Customer service: cost center or competitive advantage?

Customer service: cost center or competitive advantage?

Taking the time to listen to customers may well be an effective way to identify their problems and understand their expectations better.
185a – Synopsis (8p.) Customer Relationship