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If you treat an individual as he is, he will stay as he is; but if you treat him as if he were what he ought to be and could be, he will become what he ought to be and could be.Goethe

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Can a goldfish show you how to excite your customers?

Ten ways to inspire your consumers to lead them to talk about you.

Author(s): Fabian Hieronimus

Publisher: McKinsey

Date of publication: 2014

Read this article on the publisher's website [McKinsey]

This article is one of the sources used in Manageris’ synopses: