Why Most Product Launches Fail

Five recurrent reasons that product launches fail.

Author(s): Joan Schneider, Julie Hall

Publisher: Harvard Business Review

Date of publication: 2011

Read this article on the publisher's website [Harvard Business Review]

Share via Email

Synopsis

This article is one of the sources used in Manageris’ synopses:

Strengthen the appeal of your new products

Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?

217a – Synopsis (8p.) Offering

Share via Email