Which Strategy When?
Take the degree of environmental turbulence and the type of competitive advantages into account when designing your strategy.
Author(s): Jeffrey R. Immelt, Vijay Govindarajan, Chris Trimble
Publisher: Harvard Business Review
Date of publication: 2009
See this article on the publisher’s site [Harvard Business Review]
Summary
The authors recommend integrating two parameters to guide our thinking about strategy: the degree of environmental turbulence, on the one hand, and the type of competitive advantages one has, on the other. They assert that there are two types of competitive advantage, namely, those dependent on one or more distinctive resources, and those whose power lies in the close integration of sometimes ordinary resources. They warn that these types of assets are not equal when faced with more or less turbulent environments.
Synopsis
This article is one of the sources used in Manageris’ synopses:
Turbulence and strategy
Devising relevant strategies in a turbulent context is a tricky job for business leaders, as traditional points of reference for making strategic decisions may no longer be valid. How to take a fresh look at strategy in this new market context?