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The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

A study of various solutions for listening to consumers on the Internet.

Author(s): Allison Smith

Publisher: Forrester Research

Date of publication: 2014

Read this article on the publisher's website [Forrester]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The future of marketing

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?
236b – Synopsis (8p.) Marketing Strategy