Publications > Themes : Strategy
Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Moving Beyond ABM to Account-Based Engagement
Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni
Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach
Kelly Blum
How to Find and Practice Courage
Manfred F. R. Kets de Vries
Concrete techniques to work at courage and get used to risk taking.
Earth to CEO: Your company is already at risk from climate change
Dickon Pinner, Kevin Sneader
Four actions to take without delays in businesses to address the climate issue.
Using Digital Communication to Drive Digital Change
Patti Sanchez
How the Best Corporate Venturers Keep Getting Better
Michael Brigl, Nico Dehnert, Stefan Gross-Selbeck, Alexander Roos, Florian Schmieg, Steffen Simon
An overview of the mechanisms and best practices to invest in innovative external projects.
To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible
Ayse Birsel
How the “reverse thinking” technique can generate radically innovative ideas.
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