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Marketing

What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?

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Precision Pricing for Profit, Growth and Advantage

James P. Andrew, J. Kevin Bright, Henry M. Vogel

Selected price optimization drivers.

see an introduction to the article

Setting value, not price

Ralf Leszinski, Mike Marn

Defining prices based on perceived customer value compared to competing offerings.

see an introduction to the article