Covert Persuasion
A range of techniques to win the trust of others.
Auteur(s) : Kevin Hogan, James Speakman
Éditeur : Wiley
Date de parution : 2006
L'avis de manageris
Written by two specialists in body language and how the latter influences people, this book offers a range of persuasion techniques and strategies that are as powerful as they are surreptitious. Based on an analysis of psychological decision-making mechanisms, it offers many “tricks” to win the trust of others, often in a sales context, but which can easily be transposed to any persuasion situation.