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Bringing the Market Inside

Bringing the Market Inside

An overview of the different type of markets-including predictive markets- used by companies.

Author(s): Thomas W. Malone

Publisher: Harvard Business Review

Date of publication: 2004

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Use collective common sense to make more accurate forecasts

Use collective common sense to make more accurate forecasts

The “wisdom of crowds” turns out to be infinitely more reliable than individual common sense, and even than expert predictions. How to gather and capitalize on employees’ collective perception of the company's challenges?
214b – Synopsis (8p.) Foresight