« Des idées originales et de bon sens »
« Abonné à Manageris depuis plusieurs années, je trouve dans ces synthèses des idées parfois originales, que j’adapte pour les expérimenter, parfois de bon sens, qu’il est bon de remettre en visibilité. »Sylvain Noailly, Vice-Président, Marketing & Business Development, Rossignol
The Marketing Director's collection
What strategy to adopt to address new customer expectations? How to distinguish yourself with innovative offerings and excellent customer service? The 20 most relevant Manageris synopses on this topic.
Notre sélection thématique de 20 synthèses
We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
The “wisdom of crowds” turns out to be infinitely more reliable than individual good sense, and even expert predictions. How to gather and capitalize on employees’ collective perception of company stakes?
Low-cost is often assimilated with cheap prices and cheap quality to match. Wrongly so! This dramatically innovative business model has generated major savings. Could low-cost offer new inspiration to improve the profitability of your organization?
Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?
Companies cannot always grow based on their existing offering. Indeed, circumstances may require venturing outside their core business. How to avoid the main pitfalls of taking a leap into the unknown?
Devising relevant strategies in a turbulent context is a tricky job for business leaders, as traditional points of reference for making strategic decisions may no longer be valid. How to take a fresh look at strategy in this new market context?
What could be more painful than facing opposition when you have worked long and hard on a project? Your attitude toward opposition is decisive. How can you listen to and understand opposition without neglecting your allies or the silent majority?
Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?
Experimentation is a powerful innovation accelerator which, due to the digital revolution, is much more affordable than ever. But old reflexes are hard to forget. How can one help people acquire the reflex to test their ideas concretely?
The quality of the perceived customer experience depends heavily on the interaction of the customer with a given employee in the field. How to build a collective sense of quality of service in your organization?