The scenario method does not claim to help predict the future. Rather, the objective is to identify the principal uncertainties that influence market trends in order to prepare effectively for different possibilities. In an increasingly unstable environment, this is a useful complement to the inherently rigid annual budgeting process.
To learn more :
¬ Leader 2.0 (Manageris’ Synopsis No.209a)
¬ Uncertainty and scenarios (Manageris’ Synopsis No.111a)
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