Le Business Model du low cost (in french)

Low cost has been part of our environment since the seventies and has grown spectacularly with the Internet. Often confused with low-price policies, the low-cost model is actually much more complex, as the authors demonstrate.

How are low-cost players born? Through a systematic effort to analyze the traditional model in order to simplify, standardize, and industrialize the offering, outsource non-core activities, integrate incremental innovations, and reduce production, logistics and marketing costs. The combination of these principles is what shapes the specific character of low cost, making this model difficult for traditional players to counter. This recipe can even be applied in fairly unexpected service sectors, such as hairstyling or dental care.

The authors peel back the layers of the value proposition of low-cost players in a wide range of sectors, often familiar to the layman. In the second half, they cite failed low-cost initiatives to identify the limitations of the model. Finally, after analyzing the business model, they provide good advice to readers interested in launching a low-cost business or conducting a low-cost counter-offensive.

Although the title sounds fitting for a dull strategy manual, this book is far from boring!  Due to the variety of the industries and players studied, and the precise examples and comparisons cited, this captivating tome is a great pleasure to read.