Building an Insights Engine
Building a customer knowledge base, centralized and available to all: the Unilever example.
Author(s): Frank van den Driest, Stan Sthanunathan, Keith Weed
Publisher: Harvard Business Review
Date of publication: 2016
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
258a – Synopsis (8p.)
Customer Relationship