Title: Profit Patterns
Author(s): A. Slywotzky, D. Morrison, T. Moser, K. Mundt and J. Quella.
Publisher: Village Mondial, 1999,
432 pages.

Profit Patterns describes the "strategic anticipation" methodology developed by Mercer Management Consulting professionals. This methodology is designed to help managers anticipate radical breaks with the existing market in order to occupy prime territory faster than the competition. According to the authors, knowledge of the thirty patterns of change described in the book can help managers identify the underlying dynamics of major transformations in their industry very early in the game.

Main subject [Strategic Analysis]
See also [Growth]