 |
Title: The Market Makers
Author(s): Daniel F. Spulber Publisher: McGraw-Hill, 1998 314 pages This book, based on economic theory, presents an original perspective on strategy that is complementary to the product/market approach, in that it sees companies as the bridge between suppliers and customers. This vision leads to an awareness of the role that companies play in facilitating transactions between diverse market players. From this perspective, the author derives many ways of reinforcing the added value of companies, as well as several original strategies for entering new markets. Main subject [Strategic Analysis] |
 | ......................................... Discover how Manageris helps demanding executives : Test our services (and get 5 free book synopses) More about us ......................................... |
[Manageris 66b — 12/98]
Further readings:
• COMPETITIVE ADVANTAGE, M. Porter, The Free Press, 1986.
• MARKETS AND HIERARCHIES, O. Williamson, The Free Press, 1983.
• COMPETING FOR THE FUTURE; G. Hamel and C.K. Prahalad, Harvard Business School Press, 1994. (Manageris N°22)
• REVOLUTIONIZING PRODUCT DEVELOPMENT, K. Clark and S. Wheelwright, The Free Press, 1992. (Manageris N°1)
• MANAGING BUSINESS TRANSACTIONS, Paul H. Rubin, The Free Press, 1990. (Manageris n° 21)
 |