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Title: Competing on the Edge
Author(s): Shona L. Brown and Kathleen M. Eisenhardt Publisher: Harvard Business School Press, 1998 300 pages Continuous, unpredictable change is now an integral part of the context in which companies must operate. The authors show that organizations hoping to succeed in this turbulent environment must strike a balance between chaos and bureaucracy by combining the ability to absorb continuous change and maintain a degree of consistency required for effectiveness. The book thus explores four arenas where this delicate balance can be found, namely, organizational choice, management of synergies, valuing of experience, and forecasting. Main subject [Chaos] |
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[Manageris 63b — 09/98]
Further readings:
• MAKING STRATEGY, Gary Hamel, The Economist, 1er mars 1997.
• A NEW STRATEGY FRAMEWORK FOR COPING WITH TURBULENCE, B. Chakravarthy, Sloan Management Review, Winter 1997.
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