Title: Du Renseignement à l’Intelligence Économique
Author(s): Bernard Besson and Jean-Claude Possin
Publisher: Dunod, 1996

This book details the principles for organizing economic intelligence and competitive tracking within a company, defining the type of organization required, identifying the types of data available, and determining how a company can protect itself against aggressive competitors. To apply these principles, the authors recommend that managers:

• establish an economic intelligence unit at the top management level;
• computerize documentation to facilitate archiving and access to publicly available information;
• coordinate internal and external expert networks to obtain more confidential information.

Main subject [Competitive Intelligence and Forecasting]