Title: La stratégie du projet latéral Author(s): Olivier d’Herbemont and Bruno César Publisher: Dunod, 1996 When leading a project that encounters stiff opposition, managers can call upon the specific approach described in this book, i.e.: how to understand the project environment; strategies to avoid; the four steps of the recommended approach. Main subject [Change Management] See also [Mobilizing People] [Reengineering]

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[Manageris 38a — 05/96]

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Further readings:
• OVERCOMING ORGANIZATIONAL DEFENSES, Chris Argyris, Allyn and Bacon, 1990 (Manageris 12.93)
• MOBILIZING THE ORGANIZATION, George H. Litwin, John Bray and Kathleen Lusk Brooke, Prentice Hall, 1995 (Manageris 11.95)
• NEGOTIATING RATIONALLY, Max H. Bazerman and Margaret A. Neale, The Free Press, 1992 (Manageris 02.95)