Title: L'auto qui n'existait pas Author(s): Christophe Midler Publisher: InterEditions, 1993 The story of the successful development of the Renault Twingo is told from the perspective of a visiting CNRS scientist who witnessed the entire process. The author relates the basic organizational principles adopted by the Renault teams, and draws many interesting conclusions relative to the keys to successful product development, with particular emphasis on: coordination between different professional fields; interaction between 'project-oriented’ and 'job-oriented' thinking; supplier relationships. Main subject [Product Development]

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[Manageris 34b — 01/96]

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Further readings:
• PRODUCT JUGGERNAUTS, J.-P. Deschamps and P. Ranganath Nayak, Harvard Business School Press, 1995. (Manageris 01.96)
• REVOLUTIONIZING PRODUCT DEVELOPMENT, S. C. Wheelwright and K. B. Clark, The Free Press, 1992. (Manageris 01.93)
• LEADING PRODUCT DEVELOPMENT, S. C. Wheelwright and K. B. Clark, The Free Press, 1995. (Manageris 04.95)
• LE SYSTÈME QUI VA CHANGER LE MONDE, J.-P. Womack, D.-T. Jones and D. Roos, Dunod, 1992. (Manageris 04.93)
• DEVANCEZ VOS CONCURRENTS, P. G. Smith and D. R. Reinersten, Les Éditions d’Organisation, 1993.
• VAINCRE LE TEMPS, G. Stalk and T. Hout, Dunod, 1992. (Manageris 03.93)