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Title: Strategic Alliances
Author(s): Michael Y. Yoshino and U. Srinivasa Rangan Publisher: Harvard Business School Press, 1995 This book is a work of reference on corporate alliances, and begins by analyzing their potential strategic benefits. The authors point out that alliances can help companies grow rapidly, defend themselves against aggressive competitors, facilitate recovery, and reorganize their business portfolios. Concrete examples are then used to illustrate the keys to successful alliance management and the required skill set, as well as the reasons many alliances fail. Main subject [Alliances] |
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[Manageris 33a — 12/95]
Further readings:
• LES STRATÉGIES D’ALLIANCE, B. Garrette and P. Dussauge, Les éditions d’Organisation, 1995, 288 pages.
• COLLABORATING TO COMPETE, J. Bleeke and D. Ernst, J. Wiley, 1993, 284 pages.
• LES ALLIANCES STRATÉGIQUES, T.M. Collins and T.L. Doorley, InterEditions, 1992, 387 pages.
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