Title: De l’Anticipation à l’Action
Author(s): Michel Godet
Publisher: Dunod, 1992

For those who want to try their hand at forecasting, this book offers a working manual containing an interesting set of tools, such as:

• the Micmac method to find key variables that structure the company's future;
• the Mactor method to analyze player moves;
• the Delphi method to evaluate the probability of different hypotheses;
• scenario development methods to define trends with greater precision;
• multiple criteria analysis methods to choose the right strategy to adopt.

Main subject [Competitive Intelligence and Forecasting]