Public Relations
WINNING REPUTATIONS |
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Chris Genasi
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This book is a straightforward and practical guide to managing a company’s good name.
The core of the book is a 35-page chapter offering a detailed description of the five key steps involved in producing a PR strategy. In general, the book stands out for its efficient style, clear structure and attention to detail. Other chapters deal with various aspects of reputation building, including placing senior management in the spotlight, effectively communicating corporate messages, knowing when to call in a consultant, getting the most out of the Internet and obtaining employee support. The concise, practical and efficient coverage of each topic is neatly complemented with clearly-structured advice by the author. This relatively short work offers no big surprises, but is packed with useful information. Chris Genasi specializes in managing corporate reputations. |
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