How to ensure the success of radical product innovation projects? More importantly, how to ensure that the organization can successfully handle such breakthroughs again and again?
To answer these questions, a team of researchers conducted a five-year field study on twelve technological innovation projects. Their book reveals what they discovered from this study.
The result is not in itself a radical innovation, to the extent that the book does not shed particularly new light on the subject. However, the authors present a wealth of findings from their research in a highly structured manner. They offer numerous practical suggestions for surmounting the seven identified challenges, e.g. generating promising ideas, managing radical innovation projects, managing the transition between the development and industrialization phases, etc.
This book can serve as practical source of inspiration for managers who want to reinforce the innovative abilities of their organization.
The authors teach at the Lally School of Management and Technology.
