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Should
companies participate in nonprofit causes? This is a complex debate. For some,
participating in philanthropic activities is natural for the good citizen corporation.
For others, the best thing a company can do for society is to tend to business
for profit. Common Interest, Common Good sheds a surprising, practical light on
the issue. The authors present many examples of companies that created philanthropic
programs while serving their own interests. They show us how nonprofit organizations
and companies can form fruitful partnerships to the mutual benefit of all concerned. |
