Price Optimization	Faced with the need to boost profits, most companies concentrate on cutting costs. However, they often underestimate a key driver that is just as important to the bottom line – pricing. Certainly, a well-conceived pricing strategy often has a considerable impact on profits. We would like to give you an upclose look at price optimization, based on selected publications by leading experts on this topic. How to capitalize on the value created for customers? How to keep margins from slipping? How to prevent price wars that destroy value?.
McKinsey Quarterly, Sloan Management Review, The Boston Consulting Group, Wharton.
Power Pricing	The book presents the following five methods that allow companies extract the maximum value from their customers by optimizing their products and services in several ways while differentiating on price: introduce slight product differences; control access to information; adapt products to specific customer needs; play with time; link several products together.
Robert J. Dolan and Hermann Simon, The Free Press, 1996.