Protecting your company’s reputation	Companies can sustain serious damage when they become targets for activist groups or the media, as shown by the notorious examples of Nike, Shell, Coca-Cola, Monsanto, and Mitsubishi. Corporate Diplomacy promulgates a pragmatic approach to evaluating this risk. The author proposes a set of tools that companies can use to protect their image and reputation. These tools are designed to dispel common misconceptions that cause companies to be oblivious of pending crises, and help them anticipate events and build a long-term strategy, which ideally may even include cooperating with non-governmental organizations!
Corporate Diplomacy, Ulrich Steger John Wiley & Sons, 2003
L'entreprise verte	Companies today must be good citizens accountable for their actions before society at large. This idea has progressed over the years, and most companies are now thinking deeply about their duties to the community. L’entreprise verte demonstrates the crucial importance of sustainable growth. Based on a study of companies reputed for their ecological and social commitment, the author offers many concrete tips on how to make this constraint into a real strategic advantage. Along the way, she delivers the secrets to implementing these types of initiatives successfully.
Elisabeth Laville. Village Mondial, 2002.
Down to Earth	Environmental protection is generally perceived as a constraint by corporate executives. Down to Earth shows that ecology can instead be a true source of competitive advantage. The author analyzes the different ways that ecology can serve to reinforce a company’s strategic positioning, and offers several concrete tips on how to implement these opportunities.
Forest L. Reinhardt, Harvard Business School Press, 1999.