Competing on the Edge	Continuous, unpredictable change is now an integral part of the context in which companies must operate. The authors show that organizations hoping to succeed in this turbulent environment must strike a balance between chaos and bureaucracy by combining the ability to absorb continuous change and maintain a degree of consistency required for effectiveness. The book thus explores four arenas where this delicate balance can be found, namely, organizational choice, management of synergies, valuing of experience, and forecasting.
Shona L. Brown and Kathleen M. Eisenhardt, Harvard Business School Press, 1998.