Competitive

Net Gain

Devoted to the strategic opportunities available through the Internet, this book offers powerful and original prospective thinking on the possible impact of the Internet on future markets.
John Hagel III and Arthur G. Armstrong,
Harvard Business School Press, 1997.

The Innovator's Dilemma

This book, which focuses on the innovations that cause unexpected breakthroughs, uses prospective analysis to explain the characteristics of potentially revolutionary innovations and the mechanisms that upset the world order of existing market competitors.
Clayton M. Christensen,
Harvard Business School Press, 1997.

Visionary Leadership

The author, Burt Nanus, holds that leaders are primarily people who have forged a clear vision of the future of their company. He consequently offers a method to build a relevant vision of the future of a company, and proposes a scenario-building approach to accomplish this, starting with methods and tools to create and select target scenarios, followed by explanations on how to define scenario paths to attain desired goals.
Burt Nanus,
Jossey-Bass, 1991.

Competing on the Edge

Continuous, unpredictable change is now an integral part of the context in which companies must operate. The authors show that organizations hoping to succeed in this turbulent environment must strike a balance between chaos and bureaucracy by combining the ability to absorb continuous change and maintain a degree of consistency required for effectiveness. The book thus explores four arenas where this delicate balance can be found, namely, organizational choice, management of synergies, valuing of experience, and forecasting.
Shona L. Brown and Kathleen M. Eisenhardt,
Harvard Business School Press, 1998.

Du Renseignement à l’Intelligence Économique

This book details the principles for organizing economic intelligence and competitive tracking within a company, defining the type of organization required, identifying the types of data available, and determining how a company can protect itself against aggressive competitors. To apply these principles, the authors recommend that managers:
  • establish an economic intelligence unit at the top management level;
  • computerize documentation to facilitate archiving and access to publicly available information;
  • coordinate internal and external expert networks to obtain more confidential information.
Bernard Besson and Jean-Claude Possin,
Dunod, 1996.

De l’Anticipation à l’Action

For those who want to try their hand at forecasting, this book offers a working manual containing an interesting set of tools, such as:
  • the Micmac method to find key variables that structure the company's future;
  • the Mactor method to analyze player moves;
  • the Delphi method to evaluate the probability of different hypotheses;
  • scenario development methods to define trends with greater precision;
  • multiple criteria analysis methods to choose the right strategy to adopt.
Michel Godet,
Dunod, 1993.

Clockspeed

How can companies predict supply chain trends in their industry? What steps must be mastered tomorrow to maintain a supply chain advantage? To answer these questions, the author studied the dynamics of fast-changing industries, and identified several laws to help companies predict trends in their own industries, regardless of how fast the clock is ticking.
Charles H. Fine,
Perseus Books, 1997.

Breakpoints

The author, a Lausanne IMD professor, recommends an analysis method designed to predict major breakthroughs in our environment. Several ways that companies can prepare for these breakthroughs are then described.
Paul Strebel,
Harvard Business School Press, 1993.

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