Intuition
and Decision Making
|
Should
managers follow their intuitions? Long decried in the business world,
with its unconditional attachment to “logical reasoning,”
intuition has become popular once again in recent years, as people have
become more aware of the role of emotions and intangible factors. Yet,
intuition and decision making do not always
make good bedfellows. Although intuition is sometimes extremely efficient,
it also contains many potential traps. So how do you know when to trust
your intuitions? The publications that we have analyzed offer practical
advice on turning intuition into a valuable asset to improve the quality
of your thinking.
|
|
Intuition
at Work,
Gary Klein, Doubleday, 2003. Its Powers and Perils, David G. Myers, Yale University Press, 2002. |
|
|
|
Why Decisions Fail |
Over
half of decisions do not produce the expected outcome, according to a
recent study. Why Decisions Fail shows that although
blame is often placed on external factors, poor decision-making practices
are often the real reason. Using examples of famous fiascoes, such as
the commercial flop of the London Millenium Dome and Eurodisneys
initial problems, the author analyzes the key factors that cause poor
decisions, e.g. making premature commitments, failing to consider the
interests of all stakeholders, etc. His abundantly illustrated look at
these striking examples invites managers to challenge many accepted habits.
|
|
Paul C. Nutt
Berrett-Koehler, 2002. |
|
|
|
Winning Decisions |
Paradoxically,
teams sometimes make decisions that are less effective than those that
their individual members would have made on their own. Winning
Decisions analyzes the traps that threaten collective decisions.
In addition to advising managers to be aware of these traps, the authors
recommend adopting a disciplined decision-making process: ensure that
all team members share the same vision of the problem, establish routines
to limit confusion during the information gathering process, set strict
rules to resist the pull toward conformity and sterile conflicts, use
systematic, rather than intuitive processes, etc.
|
|
J.
Edward Russo and Paul J. H. Schoemaker,
Currency Doubleday, 2002. |
|
|
|
The Logic of Failure |
In
the Logic of Failure, Dietrich Dürner, the German cognitive psychology
expert, shares the findings of his research on decision making. Computer
simulations were used to study the behavior of decision makers confronted
with complex systems. The researcher then used this information to underline
the main risks threatening all decision makers, regardless of intellectual
capacity or expertise. All managers will benefit from the precious information
drawn from his work.
|
|
Dietrich
Dšrner,
Perseus Books, 1996. |
|
|
|
Smart Choices |
This
book takes the form of a practical guide to good decision making. The
authors show how the decision-making process is rife with traps that often
take decision-makers unaware. To avoid these traps, a systematic approach
to decision-making is recommended:
|
|
John
S. Hammond, Ralph L. Keeny and Howard Raiffa,
Harvard Business School Press, 1998. |
|
|
|
Decision Traps |
This
book offers practical conclusions drawn from decion-making behavioral
research, alerts readers to the traps of ingrained thinking, and describes
modes of behavior that can improve decision quality.
|
|
J.
Edward Russo and Paul J. H. Schoemaker,
Doubleday, 1989. |
|
|
|
|