The Story Factor	The ability to influence others is an indispensable quality for professional success. The Story Factor provides an original tool for becoming more influential through storytelling. The author shows that stories are often more effective than rational arguments in truly convincing people over the long term. Throughout the book, readers will find many practical tips on how to be a better and more influential storyteller.
Annette Simmons, éd. Perseus, 2001.
Leading Out Loud	This book is a guide for managers who must speak to convince an audience. The author explains how to build each part of a speech, how to communicate before an audience, how to establish credibility, and how to make a point through example, analogy, and metaphor.
Terry Pearce, Harper Collins, 1995.