The underpinnings of manipulation	Manipulation is often considered to be undesirable and morally reprehensible. The object is indeed to make others do things that they would have ordinarily refused to do if asked directly. Even so, this manner of influence is commonly used in the business world – either wittingly or unwittingly, to noble or spurious ends. A better understanding of the underlying mechanisms will help you utilize this phenomenon knowingly, or avoid being manipulated, as the case may be.
the Psychology of Persuasion, Robert Cialdini, Perennial Currents, 1998. Petit traité de manipulation à l'usage des honnêtes gens [Brief Treatise on Manipulation for Honest People], Robert-Vincent Joule, Jean-Léon Beauvois, Presses Universitaires de Grenoble, 2002. Halte aux manipulateurs [Stop the Manipulators], Christophe Carré, Les Editions d'Organisation, 2004.
The Story Factor	The ability to influence others is an indispensable quality for professional success. The Story Factor provides an original tool for becoming more influential through storytelling. The author shows that stories are often more effective than rational arguments in truly convincing people over the long term. Throughout the book, readers will find many practical tips on how to be a better and more influential storyteller.
Annette Simmons, éd. Perseus, 2001.
Winning'em Over	Managers now need more than just good ideas. They also must be able to convince others. Winning'em Over shows that persuasion has become an indispensable tool for any executive. The author analyzes the key steps in the art of persuasion, i.e. building credibility, finding common ground, formulating compelling proposals, and connecting emotionally. The book also offers practical tips on how to reinforce one's persuasive skills.
Jay A. Conger, éd. Simon & Shuster, 1998.